Channel manager pricing for hotels is generating significant interest across the tourism industry. Accommodation owners in Poland are increasingly recognizing the tangible and tangible benefits of implementing dedicated IT solutions. Channel manager It's a particularly popular tool that automates the management of multiple sales channels, primarily online. Operating costs are undoubtedly a significant, though not the only, factor influencing the choice of a specific solution. The price of a channel manager also depends on several factors, but these are definitely not simple relationships like "the higher the subscription, the better the product."
Indeed, "subscription" is a key word when discussing channel manager pricing. It's a business service, and the provider systematically incurs costs related to its maintenance and development. For a channel manager to function properly, it must be operational around the clock – hardly any company offers a lifetime subscription, such as "pay once, and future updates are included in the price." Instead, paid updates are offered. In short, there are two basic models for calculating channel manager pricing: subscription – regular, relatively low fees – and retail, which incurs significantly higher costs but requires less frequent dipping into your wallet. At least in theory, as much depends on the frequency of paid channel manager updates.
The primary aspect of the price of a channel manager is the number of channels the system manages. This applies to both price management and room availability synchronization. online booking modules - often sold in a package with a channel manager - reception reservations with hotel program (so-called PMS) and countless external travel services. The undisputedly most important OTA on the Polish market, due to the largest number of unique users, is Booking.comNext up we have, among others: eholiday, Airbnb, HRS, Expedia, nocowanie.pl, and other booking portals. Thanks to an efficient channel manager, hoteliers no longer have to manually manage property panels on each site individually. Setting prices for individual channels and automatically collecting reservations from many different sources is certainly convenient and offers the potential for higher revenues, worth the price tag. However, the possibility of overbooking must be considered.
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In a hotel channel manager, availability synchronization times are far more important than the number of channels supported. The lower the synchronization time, the lower the likelihood of overlapping bookings from different sources. Some consider overbooking to be a given; at most, the hotelier cancels a few guests, and the problem is solved – but who will compensate for the image damage caused by such treatment, which will sooner or later turn into financial losses? The brutal truth is that no manufacturer will lower the price of a channel manager due to overbooking. Therefore, before making any binding decisions, it's important to inquire about specific times. It's better to have a channel manager with channels synchronized every second, which can be counted on the fingers of one hand, than a CM with dozens of channels and sending data every few minutes. As a real-life example, hoteliers using NFHotel Channel Manager (at an attractive price) safely list all their rooms on Booking.com, while others, fearing overbooking, open sales for only a few rooms and don't fully utilize their property's potential.
In other words, large properties will pay more for a system that handles multiple booking channels than smaller, and therefore indirect, competitors in the tourism market. And it's hardly surprising. It's probably no wonder that a channel manager overseeing several hundred rooms requires a more powerful technological base than a system that collects and sends data for fewer than 10 rooms. Specific prices are always a matter of individual agreement between the hotelier/accommodation manager and the computer system manufacturer. For example, NFHotel: the price of a channel manager for up to 7 rooms is less than 100 PLN, and for 70 rooms, the monthly subscription fee is approximately 300 PLN. Of course, fees for the hotel software itself and any additional services must be added to this.
Channel manager price - see connection of the hotel program with Profitroom.
